In the fast-paced world of fashion, staying ahead of the curve—that is, at the forefront of popularity and success—is essential for brands and retailers alike. Technology is one such way to separate a company from its competition, especially in an industry founded in traditional, manual methods. The wholesale fashion industry's evolution in recent years has seen a surge in digitalization, particularly in how brands showcase their collections to potential buyers. Enter ORB, a technology that’s not just changing the game but revolutionizing the way fashion is presented and sold.
Fashion has come a long way from traditional runway shows and printed lookbooks. Today, brands are embracing the benefits of technology to create truly immersive experiences for their customers. ORB is at the forefront of this evolution, offering a cutting-edge solution that brings styles to life in pack shots, video or 360° view. But it's more than just a visual upgrade—it's a transformative tool that empowers customers to engage with fashion on a whole new level.
At its core, ORB is an innovative technology that captures advanced images of fashion products. These incredibly detailed images provide a dynamic and interactive view of the clothing, allowing customers to see every angle and detail. What sets the ORB apart is its mobility, as these images can be captured by mobile units that easily assemble in your office or showroom. This feature makes it a cost-effective and efficient way to best showcase products.
The real magic of the ORB happens when these images are integrated into JOOR's virtual showroom. This seamless integration enhances the digital buying process for both brands and retailers.
Buyers can now virtually explore collections in unprecedented detail and place wholesale orders directly with the designers, all from the comfort of their screens. But the applications of the ORB don't stop there; these captivating images can also be leveraged in B2C ecommerce websites, editorial content, social media platforms, and more.
Data is the indisputable evidence of the ORB's impact. JOOR platform data reveals impressive statistics—styles featuring video content on JOOR experience double the conversion rates compared to those without. For ecommerce websites, products with 360° imagery enjoy conversion rates that are 27% higher than those with traditional still images. Yet, perhaps the most remarkable figure is the 51% reduction in return rates attributed to the use of ORB360°. These numbers underscore the undeniable appeal and effectiveness of this innovative technology.
Simon Lock, Founder & CEO of ORDRE, emphasizes that the ORB and JOOR partnership is a win-win solution for both brands and retailers. He notes, "Integrating our innovative imagery and video into the industry's most intuitive and effective order management platform is a win-win for our clients. It gives buyers a much better understanding of the products they're looking at."
Simon further elaborates on the versatility of the ORB. It seamlessly fits into the entire promotional supply chain, from B2B to B2C and across social media platforms.
These high-quality digital images can be used at every stage of the fashion marketing process captivating buyers, customers, and followers alike. This amplifies brand reach and engagement, creating a lasting impression in the minds of consumers.
In an industry that thrives on innovation and creativity, the partnership between the ORB and JOOR is a game-changer that elevates the way fashion is presented and sold. The data speaks volumes, highlighting superior conversion rates and reduced return rates associated with this technology. As Simon rightly puts it, the ORB is an imaging solution that benefits everyone involved in the fashion ecosystem, from brands to retailers to consumers.
The ORB is more than just a tool; it's a catalyst for change in an industry constantly seeking new ways to captivate and engage. It enhances product understanding and elevates the overall shopping experience, setting new standards for the fashion world. Fashion is evolving, and JOOR and the ORB are at the forefront of this exciting transformation.
In conclusion, the ORB is not just a technological innovation; it's a pivotal moment in the evolution of fashion retail. Its ability to provide customers with pack shots, video or a 360° view of products and its integration with JOOR’s industry-leading wholesale platform is revolutionizing the way fashion is presented and sold. The numbers don't lie, showcasing the significant boost in conversion rates and the remarkable reduction in return rates.
As we move forward, it's clear that the ORB is poised to become an integral part of the fashion industry's future. It's a tool that benefits brands, retailers, and consumers alike, enhancing the shopping experience and setting new benchmarks for the industry. With technology like the ORB leading the way, the future of fashion retail is bright and full of exciting possibilities. Fashion is evolving, and it's evolving beautifully.
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